How To Swing An Election

Step 1: Offer sporadic coverage that focuses on personality and labels. Don't profile the candidates. Don't explore their records and positions at any length or in any depth.

Step 2: Endorse the candidate whose views line up less well with voters. Do this without citing her record or positions on the major issues of the day.

Step 3: In your news pages, marvel at how your candidate has managed to avoid the kind of voter scrutiny--and disapproval--on national issues that is hurting other members of her party.